Update on Anna Sui for Target collaboration

Apparently, a lot has been made about the controversial CW show Gossip Girl so it was odd to begin with that the show was chosen as a point of inspiration for Anna Sui’s Target line. Now the New York Daily News is reporting that the association between the line and the show may get the axe because a key Target executive “got nervous about being that closely associated with the show, given the [debauchery] its characters get into.”

A party scene featuring Leighton Meester and Ed Westwick’s characters was set to shoot at Anna Sui’s flagship store in NYC’s SoHo, with models being used as extras wearing Anna Sui’s Target collection. Last minute, the store pulled out.

The crew is supposedly furious; the paper is reporting that “they can’t believe Target would bail on them, especially after publicly announcing the collaboration. It’s Target’s loss, because the line would have sold better if it had played a part in the show.”

However, interested parties can still pick up the capsule collection when it hits target.com and approximately 250 select stores across the United States on September 13th.

*taken from here*

Wow, this is quite an interesting piece of news. A great opportunity to market and publicize the upcoming line on the show itself and yet Target bailed? I guess they’re trying really hard to keep their image as a family store and thus, uphold family values? *shrugs* Who knows? I know personally that it doesn’t change my perception or image of Target, that’s for sure but what do you think? Feel free to chime in!


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